One Lab.
No Handoffs.
From first formula through small-batch manufacturing, warehousing and fulfilLment — one team owns the work end to end, so nothing is lost between the idea and the pallet.
Custom formulation from concept · 500-unit manufacturing MOQ ·
You own your formula · Mount Horeb, Wisconsin
A technically sound formula is only the starting point.
A formula can pass every stability test and still fail as a product — priced wrong for its customer, mismatched to its packaging, impossible to produce profitably, or handed to a manufacturer who's never seen the brief.
That's not a formulation problem. It's a handoff problem — and handoffs are where founders lose money, lose time, and lose the thread of what made the product good in the first place.
Lab Magenta keeps the formulator, the manufacturer, and the fulfilment team as one accountable group from day one. Not because it's efficient — though it is — but because it's the only setup where nobody has an incentive to say "that's not my part."
Two ways to work with us.
MANUFACTURE AN EXISTING FORMULA
You already have a formula and need it made — accurately, at real volume. →
Develop a new product
You have an idea, a brief, a benchmark, or a gap in your line. →
Why Lab Magenta
Lab Magenta was born from a deep passion for natural skincare and a desire to empower indie beauty brands. With decades of experience in the field, we bring a wealth of knowledge and expertise to every project. We've witnessed firsthand the evolution of the natural skincare market, from niche trends to mainstream movements, and we understand the unique challenges and opportunities that brands face today.
Our approach is rooted in collaboration and a genuine desire to help our clients succeed. We believe in building strong partnerships, listening closely to your vision, and offering guidance every step of the way. Whether you're a budding entrepreneur with a groundbreaking idea or an established brand seeking to expand your product line, we're here to provide the formulation expertise and support you need to thrive.
At Lab Magenta, we're not just formulators – we're your partners in creating exceptional natural skincare that reflects your brand's values and resonates with your customers.
Collaborative design.
Vision Driven.
Formulation Expertise
Serums
Lightweight and potent, our serums deliver active ingredients deep into the skin for maximum effectiveness. We specialize in creating unique textures and experiences, from refreshing gels to luxurious oils.
Balms
Indulge in the richness and versatility of our balm formulations. Whether it's a nourishing lip balm, a soothing body balm, or a targeted treatment, we craft luxurious textures that melt into the skin, leaving it feeling hydrated and protected.
Liquids & MORE
From refreshing facial mists to gentle cleansers, and even deodorants, our formulations are designed to sooth, hydrate, and balance the skin. We utilize the power of botanical extracts and natural ingredients to create effective and refreshing products.
Ready to learn more?
hello@labmagenta.com
(608) 286-9836
2585 State Road 92, Ste 3
Mount Horeb, WI 53572
Our Formulation Process
At Lab Magenta, we believe that the best natural skincare products are born from collaboration. We work closely with you throughout the entire formulation process, ensuring your vision is brought to life in a way that exceeds your expectations. Here's an overview of our collaborative approach.
Throughout the entire process, we maintain open communication and transparency. We value your input and encourage your active participation in every step. Our goal is to create a truly collaborative experience that results in exceptional natural skincare products.
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We begin by getting to know you and your brand. We'll discuss your goals, target audience, product ideas, and any specific requirements or preferences you have.
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Based on your input, we'll brainstorm ideas and develop initial concepts for your product. We'll explore different formulation approaches, ingredient options, and potential benefits.
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We'll then craft a custom formulation tailored to your needs. We'll provide samples for you to test and provide feedback, and we'll refine the formulation until it's perfect.
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We'll conduct initial stability testing to ensure your product remains safe and effective over time. We can also arrange for additional testing, such as preservative efficacy or HRIPT testing, as needed.
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Once you're happy with the final formulation, we'll assist you with production planning and scale-up, connecting you with trusted contract manufacturers if needed.
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