Where Beauty brands are born

Custom formulation, brand development, and small-batch manufacturing —
built from scratch for skincare, grooming, and lifestyle brands that care what’s in the bottle.

Lab Magenta is a boutique formulation studio and contract manufacturer based in Mount Horeb, Wisconsin, on the edge of the Driftless Region.

We help indie founders, clean beauty brands, and niche innovators bring original products to life — from first idea to finished run.

We specialize in:

  • Custom product formulation to clean and natural standards (Sephora, Whole Foods, Credo, Ulta)

  • Fragrance development and ingredient storytelling for products that feel as good as they perform

  • Small-batch manufacturing starting at 500 units

No stock bases. No licensing. Just smart, strategic product creation.

What We Do

Formulate

Original, from-scratch formulas tailored to your vision, values, and goals. Skincare, hair care, grooming, pet, and home categories.

Develop

Fragrance compounding, product mapping, copywriting, sensory direction — everything to turn an idea into a brand.

Launch

Pilot and early-stage manufacturing, starting at 500 units. We'll also quote 1K, 2.5K, and 5K+ runs — no surprises, no skipped steps.

Why Lab Magenta

Lab Magenta was born from a deep passion for natural skincare and a desire to empower indie beauty brands. With decades of experience in the field, we bring a wealth of knowledge and expertise to every project. We've witnessed firsthand the evolution of the natural skincare market, from niche trends to mainstream movements, and we understand the unique challenges and opportunities that brands face today.

Our approach is rooted in collaboration and a genuine desire to help our clients succeed. We believe in building strong partnerships, listening closely to your vision, and offering guidance every step of the way. Whether you're a budding entrepreneur with a groundbreaking idea or an established brand seeking to expand your product line, we're here to provide the formulation expertise and support you need to thrive.

At Lab Magenta, we're not just formulators – we're your partners in creating exceptional natural skincare that reflects your brand's values and resonates with your customers.

Collaborative design.
Vision Driven.

Formulation Expertise

A facial serum bottle with a dropper top, filled with a light yellow liquid. The bottle is made of frosted glass and has a silver cap. It is sitting on a light blue background.
A small, opened jar of a warm yellow facial balm. The jar is made of dark glass and has a white lid. It is sitting on a light blue background.
A clear bottle of facial mist spray with a white spray top. The bottle is filled with a light yellow liquid. It is sitting on a light blue background.

Serums

Lightweight and potent, our serums deliver active ingredients deep into the skin for maximum effectiveness. We specialize in creating unique textures and experiences, from refreshing gels to luxurious oils.

Balms

Indulge in the richness and versatility of our balm formulations. Whether it's a nourishing lip balm, a soothing body balm, or a targeted treatment, we craft luxurious textures that melt into the skin, leaving it feeling hydrated and protected.

Liquids & MORE

From refreshing facial mists to gentle cleansers, and even deodorants, our formulations are designed to sooth, hydrate, and balance the skin. We utilize the power of botanical extracts and natural ingredients to create effective and refreshing products.

Ready to learn more?

hello@labmagenta.com
(608) 286-9836

2585 State Road 92, Ste 3
Mount Horeb, WI 53572

Our Formulation Process

At Lab Magenta, we believe that the best natural skincare products are born from collaboration. We work closely with you throughout the entire formulation process, ensuring your vision is brought to life in a way that exceeds your expectations. Here's an overview of our collaborative approach.

Throughout the entire process, we maintain open communication and transparency. We value your input and encourage your active participation in every step. Our goal is to create a truly collaborative experience that results in exceptional natural skincare products.

  • We begin by getting to know you and your brand. We'll discuss your goals, target audience, product ideas, and any specific requirements or preferences you have.

  • Based on your input, we'll brainstorm ideas and develop initial concepts for your product. We'll explore different formulation approaches, ingredient options, and potential benefits.

  • We'll then craft a custom formulation tailored to your needs. We'll provide samples for you to test and provide feedback, and we'll refine the formulation until it's perfect.

  • We'll conduct initial stability testing to ensure your product remains safe and effective over time. We can also arrange for additional testing, such as preservative efficacy or HRIPT testing, as needed.

  • Once you're happy with the final formulation, we'll assist you with production planning and scale-up, connecting you with trusted contract manufacturers if needed.

As seen in: