Make it stand out

Lab Magenta Formulary empowers indie skincare brands with high-quality natural formulations. We specialize in crafting effective and budget-conscious products, collaborating closely with you from concept to creation.

the Lab Magenta Difference

Formulation Expertise

Lab Magenta Formulary offers a wide range of formulation services, covering various product types, including deodorants, facial care, and body care, in diverse formats like serums, balms, and liquids. Catering to different clean beauty standards, Lab Magenta Formulary can formulate for various skin concerns, demonstrating versatility and the ability to meet diverse needs.

End-to-End Brand Support

Going beyond just formulation, Lab Magenta Formulary provides valuable assistance with ingredient sourcing, packaging, brand consulting, and even connects clients with contract manufacturers. This holistic approach streamlines the entire process for clients.

Commitment to Collaboration

Lab Magenta Formulary emphasizes collaboration and tailors its approach to each client's needs and preferences. Flexible with project sizes and budgets, Lab Magenta Formulary makes its services accessible to both startups and established brands.

Formulation Expertise

A facial serum bottle with a dropper top, filled with a light yellow liquid. The bottle is made of frosted glass and has a silver cap. It is sitting on a light blue background.
A small, opened jar of a warm yellow facial balm. The jar is made of dark glass and has a white lid. It is sitting on a light blue background.
A clear bottle of facial mist spray with a white spray top. The bottle is filled with a light yellow liquid. It is sitting on a light blue background.

Serums

Lightweight and potent, our serums deliver active ingredients deep into the skin for maximum effectiveness. We specialize in creating unique textures and experiences, from refreshing gels to luxurious oils.

Balms

Indulge in the richness and versatility of our balm formulations. Whether it's a nourishing lip balm, a soothing body balm, or a targeted treatment, we craft luxurious textures that melt into the skin, leaving it feeling hydrated and protected.

Liquids & MORE

From refreshing facial mists to gentle cleansers, and even deodorants, our formulations are designed to sooth, hydrate, and balance the skin. We utilize the power of botanical extracts and natural ingredients to create effective and refreshing products.

Ready to learn more?

hello@labmagenta.com
(608) 286-9836

Mount Horeb, WI 53572

Our Formulation Process

At Lab Magenta Formulary, we believe that the best natural skincare products are born from collaboration. We work closely with you throughout the entire formulation process, ensuring your vision is brought to life in a way that exceeds your expectations. Here's an overview of our collaborative approach.

Throughout the entire process, we maintain open communication and transparency. We value your input and encourage your active participation in every step. Our goal is to create a truly collaborative experience that results in exceptional natural skincare products.

  • We begin by getting to know you and your brand. We'll discuss your goals, target audience, product ideas, and any specific requirements or preferences you have.

  • Based on your input, we'll brainstorm ideas and develop initial concepts for your product. We'll explore different formulation approaches, ingredient options, and potential benefits.

  • We'll then craft a custom formulation tailored to your needs. We'll provide samples for you to test and provide feedback, and we'll refine the formulation until it's perfect.

  • We'll conduct initial stability testing to ensure your product remains safe and effective over time. We can also arrange for additional testing, such as preservative efficacy or HRIPT testing, as needed.

  • Once you're happy with the final formulation, we'll assist you with production planning and scale-up, connecting you with trusted contract manufacturers if needed.

About Lab Magenta Formulary

Lab Magenta Formulary was born from a deep passion for natural skincare and a desire to empower indie beauty brands. With over a decade of experience in the field, we bring a wealth of knowledge and expertise to every project. We've witnessed firsthand the evolution of the natural skincare market, from niche trends to mainstream movements, and we understand the unique challenges and opportunities that brands face today.

Our approach is rooted in collaboration and a genuine desire to help our clients succeed. We believe in building strong partnerships, listening closely to your vision, and offering guidance every step of the way. Whether you're a budding entrepreneur with a groundbreaking idea or an established brand seeking to expand your product line, we're here to provide the formulation expertise and support you need to thrive.

At Lab Magenta Formulary, we're not just formulators – we're your partners in creating exceptional natural skincare that reflects your brand's values and resonates with your customers.

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