Build Your Clean Beauty Brand Right—Before You Ever Mix a Formula
Launching a successful beauty brand is so much more than having a great product idea—it’s about building a rock-solid foundation that sets you apart from day one. That’s where brand strategist Amy Galper comes in.
Meet your strategist:
With over 15 years of experience in clean beauty formulation, education, and brand development, I’ve helped everyone from indie entrepreneurs to Fortune 500 companies turn their product dreams into thriving, purpose-led brands. I’ve launched my own award-winning skincare line, founded the first aromatherapy school in NYC, co-authored two books on plant-based beauty, and consulted for brands sold at Target, Credo, and beyond.
I know what it takes to build something real—and I’ll bring all of it to your brand.
Book your brand strategy session now. Let’s make your clean beauty brand unstoppable.
As your Clean Beauty Brand Strategist, I help founders transform scattered ideas into crystal-clear strategies. We’ll define your mission, carve out your niche, map your competition, and deeply understand your ideal customer—so every step forward is intentional and effective. Together, we’ll create professional product briefs that speak the language of manufacturers and chemists, setting you up for a smooth and efficient formulation process.
Then, I’ll work alongside David, your expert formulator, to bring your product to life with precision and purpose. Our proven partnership accelerates your time to market, saves you thousands in costly missteps, and ensures every ingredient aligns with the deeper purpose of your brand.
When your strategy is solid, your products practically build themselves—and your customers feel it, too.
What You’ll Walk Away With:
A focused, aligned brand strategy that makes every product decision easier
Confidence in your niche, mission, and customer—so your brand stands out
A polished, professional product brief that fast-tracks formulation with David
Streamlined development that saves you time, money, and unnecessary back-and-forth
The clarity to launch faster—and smarter—with less waste and more momentum
What We’ll Tackle Together:
Your brand positioning: niche, values, mission, and story
Competitor + customer research to validate your product ideas
Ingredient selection that reflects your values and market goals
Your product roadmap and launch plan
Writing and refining your product briefs
Prepping you to work confidently and efficiently with your formulator and manufacturer